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Raising Kids’ Awareness of Fresh Food
We watched the Jamie Oliver Open IDEO Challenge with keen interest. It was a similar effort to what we’re doing here – trying to lay the foundation for kids to eat and live healthier. The nearly 100-day contest drew huge participation, with nearly 600 initial inspirations, which were turned into around 200 concepts. People around the world collaborated, building off of each other’s ideas – resulting in 17 winning final concepts.
From teen role model chefs who help teach younger kids how to cook healthy food to empowering kids to create their own lunch menus to a student run farmer’s market, the range of ideas was incredible – and inspiring! Learn more about the challenge. Then come back and share your own success stories and creative ideas.
