Privacy PolicyCalifornia Innovations, Inc. ("we/us") cares about your privacy and recognizes the importance of protecting your personal information when you visit www.brainfuel4kids.com (the “Site”).
Our Privacy Policy explains how we collect, use and safeguard your personal information.
WHAT INFORMATION IS COLLECTED?
We may collect personal information (sometimes referred to as “personally identifiable information”) on a voluntary basis to enhance our relationship with you and in connection with your participation in forums. The personal information we ask for is usually your first and last name, e-mail address, phone number, mailing address, and age, subject to special procedures for children.
HOW IS THE INFORMATION COLLECTED?
We collect personally identifiable information via conventional internet forms. In addition, sections of the Site may use "cookies." Cookies are very small data files left on your computer by the Site. These files can then be accessed by the Site in the future. Most browsers are automatically set to accept cookies. Most browsers will allow you to erase cookies from your hard drive, block acceptance of cookies, or receive a warning before a cookie is stored; you should refer to your browser instructions or “Help” screen to learn more about cookies. If you block cookies, some portions of the Site may not function properly for your use.
Like most websites, we use log files. This includes internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the Site, track users’ movement in the aggregate, and gather demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.
The Site and Services may contain electronic images called web beacons, sometimes known as one pixel GIFs, clear GIFs or pixel tags, which allow us to count visitors who have viewed the Site or accessed Services. Web beacons allow us to develop statistical information about the features that most interest our users for the purpose of providing more personalized content. By setting your browser to display HTML e-mails as text only, you may be able to prevent the use of web beacons. Please consult the "Help" section of your browser for more information.
INFORMATION USAGE AND DISTRIBUTION
We ask users providing e-mail addresses to let us know if they would like further information from us or our partners and advertisers. Only those who request it will receive follow-up e-mail or other communications from us. If we are not sure of your preferences, we may ask you about them. We also offer you an "opt-out" option at any time you wish to cease receiving e-mails or other information from us. As is customary in many businesses, we may purchase and use opt-in e-mail lists to contact potential customers. We will honor opt-out requests and ask those providing lists to give us assurances that e-mail contact information is provided only for those people who have expressed a desire to receive offers and information by e-mail.
Personal information is used by us who help make our Site, our Site content, and the Services available to you in order to respond to your requests and to better serve you, consistent with this Privacy Policy. Data may be shared or combined between current or future affiliates or subsidiaries of our company to enhance efficiency and minimize duplication of contacts with you. In addition, we may share information with other trusted third parties who work with us under confidentiality agreements unless you opt out and request that we do not share this information.
Legal Disclaimer
We may need to disclose personal information when required by a court order or legal process.
Aggregate Information (Non-Personally Identifiable)
We may share aggregated demographic information with our partners and advertisers. This is not linked to any personally identifiable information.
Third Party Advertisers
The Site may share usage information about users with reputable third parties for the purpose of targeting any internet banner advertisements on the Site. The information they collect and share through this technology is not personally identifiable. You may notice offers from outside companies advertised on the Site. We take measures to select product or service providers that are reputable. However, we cannot make any representations about the practices and policies of these companies.
Privacy Rights under California Civil Code Section 1798.83
California Civil Code Section 1798.83 permits users who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it or write us at: California Innovations, Attention: Privacy Rights, 36 Dufflaw Road, Toronto, Ontario M6A 2W1, Canada.
Business Transactions
In the event that our company or our Site is sold or transferred, or in the event that substantially all of our assets are sold or transferred to a third party, the Site and any personally identifiable information collected by us, will be among the transferred assets. By using the Site, you hereby agree to such transfer or assignment of your personal information and you further waive any claims that could be made against us in relation thereto.
LINKS TO THIRD PARTY SITES
The Site may from time to time contain links to third party web sites, including the third party vendors of our products and promotional partners. You should always check the Privacy Policy of any linked web site to understand their personal information collection practices, including how they may use cookies. We are not responsible for the privacy practices or the content of such web sites. If you are concerned about the Privacy Policy of a certain third party, you may contact them directly or visit their individual web sites to learn more about their individual privacy policies.
DATA SECURITY
We use reasonable security measures to safeguard your personal information in our possession against loss, theft and unauthorized use, disclosure or modification. In addition, we also use reasonable methods to make sure that your personal information is accurate, up-to-date and appropriately complete.
OPT-OUT / REMOVAL OF PERSONAL INFORMATION
If you do not want us to send you e-mail or other information, or if you want to cease use of the Site and Services and have your personal information removed, you can opt-out at the time of registration or at any time thereafter, or request removal at any time, by contacting us by e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by mailing a request to California Innovations, Attention: Privacy Rights, 36 Dufflaw Road, Toronto, Ontario M6A 2W1, Canada.
IF YOU HAVE QUESTIONS OR COMPLAINTS REGARDING OUR COLLECTION OR USAGE OF PERSONALLY IDENTIFIABLE INFORMATION
If you have any questions, complaints, or comments regarding our Privacy Policy, please contact California Innovations® by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by writing to California Innovations, Attention: Privacy Rights, 36 Dufflaw Road, Toronto, Ontario M6A 2W1, Canada.
IF YOU REFUSE TO PROVIDE INFORMATION ONLINE
We do not require registration or submission of personally identifiable information to obtain basic access to the Sites; however, you may not be able to access all areas and functions of the Sites or participate in any Services.
PUBLIC FORUMS
We may make forums available to you on the Site. Please understand that any information that is disclosed in these areas becomes public information. We have no control over such information’s use and you should exercise caution when deciding to disclose your personally identifiable information or any other information about yourself. The information presented in these areas reflects the views of the individual users or hosts and does not necessarily reflect the views of California Innovations or any of our affiliates.
CHILDREN'S PRIVACY
The Site complies with the Children's Online Privacy Protection Act (COPPA). For more information about COPPA and children’s privacy, please visit http://www.ftc.gov/privacy/privacyinitiatives/childrens.html. When we use the term “parent” below, we mean to include legal guardians.
Children under the age of 13
If you are under the age of 13, please be sure to read this Privacy Policy with your parent and ask questions about things you do not understand. Some areas of the Site may have special rules for children under the age of 13. When you are in those areas, you must follow those rules.
If a child under age 13 wants to use the Site with Services requiring registration, the only information we would collect from such child during our registration process is the child’s first name, parent's e-mail address, child’s birth date, screen name, and password. We collect birth dates to validate the ages of our guests, including children. We do not collect any other personally identifiable information from children during our registration process. We also will collect a child's e-mail address from a parent for the purpose of sending the child e-mail related to a Site or Service. For example, we would send a Site newsletter to a child directly at the request of the child's parent.
We send parents an e-mail requesting affirmative consent to the child’s participation when their child registers on the Sites, registers for Services (including, but not limited to, message boards, instant message or chat features), or enters a sweepstakes or contest. Before allowing a child under age 13 to participate in any such activity, we send an e-mail to the child's parent requesting the parent's affirmative consent to the child's participation. If the parent gives such consent, we then follow that communication with an e-mail confirmation to the parent and allow the child to participate in the activity. If the parent refuses to allow the child's participation, or if we do not hear back from the parent within 72 hours, the child's personal information will be flagged for deletion from our database. Once a parent affirmatively permits a child to participate in a Service, sweepstakes or contest, the child will be able to participate in such Service or enter future registration-based sweepstakes or contests without any further notification to the parent. If a child wins a sweepstakes or contest, we notify the parent at the parent's e-mail address provided to us during the registration process, and the parent will have to mail or fax us a signed note at the address or fax number listed in the rules for the specific contest that says it was OK for the child to enter, and tells us they will accept the prize for the child. We may publish a winner's first name, first initial of last name, city, and state of residence on our Site.
Children between the ages of 13 and 18
If you are between the ages of 13 and 18, please be sure to read this Privacy Policy with your parent and get his or her permission before you give us any of your personally identifiable information, before you participate in any forum or contest, before you sign up or participate in any Services, and before you buy anything from the Site. Do not post your real name on a web site or forum, and never tell anyone online anything private about yourself or your family, including your phone number and address. Use screen names at all times. If you win a sweepstakes that has a prize, your parent will have to mail or fax us a signed note at the address or fax number listed in the rules for the specific contest that says it was OK for you to enter, and tells us they will accept the prize for you. Some areas of the Site may have special rules for children under the age of 18. When you are in those areas, you must follow those rules.
Information for Parents
California Innovations encourages parents to spend time online with their children to become familiar with the types of content available on the internet, including California Innovations’ online games. Parents should regularly oversee their children's use of e-mail and other online communications and transactional features. Control tools are available from online services and software manufacturers that can help provide a safe online environment for kids.
We do not require a child to disclose more information than is reasonably necessary to participate in a contest, game or other activity or Service as a condition of participation. Parents may request a review and/or removal of their child's personal information at any time by sending an e-mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , which must include the same screen name, password, and e-mail address that their child submitted. To protect the child’s privacy and security, we will take reasonable steps to verify the parent’s identity before granting him or her access to the child’s personal information.
TERMS AND CONDITIONS OF USE / NOTICE OF CHANGES
The terms of this Privacy Policy are incorporated into our general Terms and Conditions of Use. Please review our Terms and Conditions of Use. By using the Site, you signify your assent to this Privacy Policy. If you do not agree to this Privacy Policy, you are not authorized to use the Site or Services. We reserve the right to make changes in this Privacy Policy, provided that we give notice to you of any such changes via e-mail and/or by posting the amended Privacy Policy on the Site. Please check back from time to time to ensure you are aware of any such notices of changes in our privacy practices. Your continued use of the Site will signify your acceptance of these changes.
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