BrainFuel - Maximize Learning Potential™

California Innovations is the worldwide market leader in soft sided insulated products; we sell under our California Innovations and Arctic Zone brands, as well as our licensed Columbia brand.

Our focus has always been on developing products that solve a problem, fulfill a need and have, in a word, integrity. Our innovative coolers, lunch bags, hydration products and diaper bags are manufactured to the highest standards and continually push the boundaries of design and technology.

That focus allows us to create best-in-class products that people really love. And, when we saw the following quote, we realized we can make a difference by also thinking about what goes inside our bags.

“…Changes in diet are a viable strategy for enhancing cognitive abilities.”
- Dr. Fernando Gómez-Pinilla, Professor of Neurosurgery and Physiological Science at UCLA

And with that, the idea of BrainFuel - Maximize Learning Potential™ was born. As we learned more, we realized that there’s an emerging scientific consensus that diet and exercise can help kids maximize their learning potential. And we knew this important information would greatly benefit our customers.

As you’ll see throughout this site, the research and articles we’ve cited come from reputable professionals and institutions. Of course, you should consult your health professional before making any changes in your child's diet and we recommend you watch your children to see how changes in their diet and lifestyle affect them – keep a journal and track changes over time to see what works and what doesn’t.

This site does not make any claims regarding the cognitive benefits of any specific food product or exercise program for children. The mission of Brainfuel4kids.com is to provide parents with published research and information on healthy eating habits, lifestyle choices and learning tools for their children.

California Innovations makes the most advanced lunch bags in the world. And now we’re ready to help you pack them. Get started now!